Crazy Rich Asians, the first Hollywood film with an all Asian-American cast in 25 years, has now broken another record. The Hollywood Reporter has just tracked the box office results from this Labor Day weekend and to no one’s surprise- the Jon M. Chu-directed romantic comedy was number one for the third week in a row. Besides this great achievement, Crazy Rich Asians also racked up enough money to gain the title of most successful romantic comedy in North America.
The film is currently sitting nicely on top of a domestic total of $117 million. One must recognize how this is no small feat for many either do not take rom-coms seriously or consider it an endangered genre. The last time a rom-com was this successful was in 2009 with The Proposal starring Sandra Bullock and Ryan Reynolds. Nearly ten years later and all it took to beat this record was representation.
Eastern culture does not often get the limelight in Hollywood, but Crazy Rich Asians might soon change that. One would think that this rom-com’s success could only mean that Hollywood will finally take a hint at audience’s craving for representation. Eastern culture can also be so diverse within itself, so the possibilities of films stretching many genres are almost endless.
Have you seen Crazy Rich Asians? If not then why would you wait any longer to see North America’s most successful rom-com in nearly a decade? Let us know your thoughts on the film and if you plan to see it again or for the first time on our social media! Stay tuned for more updates on the film’s box office results for this hype train is not stopping any time soon.