The four-day holiday weekend is upon us and it could not be a better time to go to the movies. There are currently many great selections to watch, but only one has created a very special buzz for the past three weeks. No one can say that they have not heard of the title Crazy Rich Asians. The Asian centered romantic comedy directed by Jon M. Chu (Now You See Me 2) took Hollywood by storm when it first premiered to rave reviews and a huge turnout. The industry is barely starting to discover audiences’ crave for diverse content. Variety‘s Labor Day box office tracking results are in and you guessed it- Crazy Rich Asians is going to stay on top for the third week in a row.
The Warner Bros. distributed rom-com is looking to gain $30 million within the next few days. By the time Labor Day is over, Crazy Rich Asians will have domestically surpassed $100 million. With an estimated three week domestic total of $119 million, it will surpass Girls Trip ($117 million) in being the most financially successful comedy in two years. It will also be considered the most successful modern rom-com.
The film will also join Black Panther, Avengers: Infinity War, and Jumanji: Welcome to the Jungle as the fourth film in 2018 to hold the number one spot at the box office for three weeks in a row. Seeing this diverse rom-com stand tall with these three blockbusters is definitely a huge accomplishment.
What will you be watching this Labor Day weekend? Have you seen Crazy Rich Asians or will you be seeing it again? Let us know on our social media and stay tuned for more box office results!