Ninja Theory Hopes to Donate a Portion of Hellblade’s First Week Earnings to Mental Health America
Last year PlayStation owners were taken aback when the dark fantasy action-adventure game, Hellblade: Senua’s Sacrifice was released. The game was most commonly praised for Ninja Theory’s acute way of portraying Senua’s struggle with mental health on her path to rescue the soul of her dead lover from the Norse goddess Hela. Throughout her journey, Senua suffers from hearing voices in her head which she calls “Furies” and believes to be a curse brought on by the darkness, which paired with Hellblades outstanding voice acting and audio design, provides players with a truly haunting experience.
If we hit 50,000 week 1 sales by April 18th, we can donate $25K to Mental Health America @MentalHealthAm !
If we hit 100,000 we can donate $50K! Spread the word! We can do it!! pic.twitter.com/vPPtxHZsYz
— Ninja Theory (@NinjaTheory) April 10, 2018
After the game’s release on the PlayStation 4 the game received much praise for their handling of the condition, and now with Hellblade’s release on Xbox One, the studio is looking to give back. Ninja Theory has created two tiers for first week sales of Hellblade on Xbox One to determine how much they’ll donate to Mental Health America. If Hellblade hits the first target of 50,000 sales before April 18th, they pledged to make a $25,000 donation to the cause. In the same vein, if the game hits 100,000 sales by the same date they will donate $50,000.
Hellblade is available now on Xbox One and PlayStation 4. But if you want your purchase to count toward the potential donation for Mental Health America, be sure to buy it on Xbox One before April 18th!
Check out a trailer for Hellblade below!