Labour Day Weekend has come and gone and its box office is not looking good; in fact, is positioned to be the lowest earning since 1999.
This year, in general, has not been a good year for box office attendance, even though there are movies that are breaking box office records. There’s still movies that the public is looking forward in what’s left of the year, like Kingsman: The Golden Circle, Thor: Ragnarok, Justice League and Star Wars the Last Jedi, but unless they have a huge surge in attendance levels, this year will be known as the one with the least tickets sold since back in 1992.
There are many things that can be blamed for this happening, like the fact that more movies are available in streaming services, the fact that not a lot of people can afford tickets as prices have gone higher or the fact that this weekend didn’t had a lot of big budget films releases to show, as mostly independent films and re-runs premiered this past weekend.
Fun Fact: This past weekend was also the premiere on IMAX screens of Marvel’s Inhumans, yet because of it’s bad reviews online and in social media, we don’t believe they’re going to help with box office earnings.
According to The Wrap, last time Labor Day Weekend totals were below a $100 million, it was M. Night Shyamalan’s The Sixth Sense what was keeping the box office afloat, taking the No. 1 spot for the fifth weekend in a row with $29.2 million back in 1999 reaching a total of $98 million.
However, there’s a bright side as some analysts who spoke to TheWrap said that four-day totals could drop to levels not seen since 1992, but strong holdovers like the No.1 movie, The Hitman’s Bodyguard prevented that.
Next week is the premiere of It so it release could mean an improve in box office records, but whatever happens in the long run, we’ll just have to wait and see.
What do you think about this news? Let us know in the comments below!
Source: The Wrap