HBO is now taking on the sneaker phenomenon to develop a new tv series, produced by NBA star LeBron James and of Maverick Carter with SpringHill Entertainment.
The series will follow the story of two best friends, who, while working at an up-and-coming sneaker shop outside L.A., they take on the insane and obsessive world of the sneaker culture.
The Untitled Sneaker Store will be written by Shawn Wines (High Maintenance), who will also be an executive producer, and by Lemon Andersen (She’s Gotta Have It).
Both LeBron and Maverick are no strangers to the sneaker fever, as James was the target of a fierce bidding war between every shoe brand right after he entered the NBA in 2003, finally settling with Nike.
This HBO project is trying to expand SpringHill Entertainment’s series list, which as of right now includes the half-hour comedy show called Survivor’s Remorse with Starz.
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