Spider-Man: Homecoming opened with an impressive $117 million, but the second week drop spells trouble for the coming weeks for the latest Spidey flick.
In it’s second weekend it earned $45 million, which is a 61% drop from the week before. Which is identical to the second weekend drop for Spider-Man 3 and The Amazing Spider-Man 2. Spider-Man 3 opened with $151 million and dropped to $58 million. The Amazing Spider-Man 2 opened with $91 million and dropped to $35 million.
This might indicate Spider-Man fatigue, although this wasn’t an origin story it was still an introductory film to character that many of us already know. Spider-Man, specifically Peter Parker, is one of those character that has wide mainstream appeal and has had countless adaptations in various media platforms.
This also might be the result of a crowded summer movie slate. In Spider-Man‘s second weekend the final film in the Planet of the Apes film opened, and opened with $56 million. Other movie going options include Baby Driver, Wonder Woman, and Despicable Me 3.
The box office growth for Spider-Man is being slowed down by other blockbusters. Wonder Woman was fortunate to have very little competition in June. Spidey will have fend off Valerian and Dunkirk next week, as well as War for the Planet of the Apes. Even though it underperformed it still will eat away at Spider-Man‘s earnings.
It is hard to speculate on what about the film may have contributed to the 61% drop, but it is important know that the second weekend drop is close to recent MCU films. Guardians of the Galaxy Vol 2. earned a 55% drop in it’s second weekend. Civil War got a 59% drop. Ant-Man had a 56% drop. Most blockbusters have drops that range between 40% and 60%. With the third and fourth weekend returns a clearer picture will emerge as to why this drop happened. Right now the best guess is that a crowded summer slate is to blame.