Syfy Rebrands With New Programming, Focus on Sci-Fi News
Syfy channel is celebrating its 25th anniversary by making some changes. Parent company NBCUniversal has undergone major retooling for many of its cable channels and now it’s SyFy’s turn.
The first major change will be a new focus on news from the sci-fi/fantasy world through its website SyFy Wire. NBCUniversal Cable Entertainment president of entertainment networks Chris McCumber explained the decision in an interview with Variety.
“It’s a real change in how we have operated the channel,” said McCumber. “In the past, it has been talking predominantly about our own shows. We are going to continue to do that, and our original content is key to our success, but we are also opening it up to the entire genre.”
Alexandra Shapiro, executive vice president, of marketing and digital, entertainment networks, for NBCUniversal Cable Entertainment echoed his sentiments, giving viewers an example of what to expect.
“This is what E News is to E!,” said Shapiro. “It will give fans a reason to engage.”
In terms of original programming the network has ordered two new series. Krypton, a Superman prequel that follows Kal-El’s grandfather and graphic novel adaptation Happy, which stars Christopher Meloni as a drunk, corrupt ex-cop turned hitman and his imaginary blue winged horse (Bobby Moynihan).
Cult favorites 12 Monkeys, Wynonna Earp and Killjoys are all set to return during the summer, along with the latest edition of reality staple Face Off.
Rest assured Sharknado fans, McCumber says the channel will continue to produce its signature cheesy B movies. The network will also take advantage of NBCUniversal’s deal to show all the Harry Potter movies.
The rebrand will be made official with Syfy’s new logo, which rolls out June 19.
So what do you think of the new SyFy? Will you keep watching or find a new nerd channel.